“WebAR allows for unlimited possibilities for development and learning process. This technology provides both psychological and physical, authentic virtual experiences that can then be implemented in real life.”
What is WebAR?
Have you used Snapchat or Instagram filters? Played Pokemón GO or the newly released Pikmin Bloom game? If you said yes – then you’ve already experienced Augmented Reality!
WebAR however is slightly different. Web-based augmented reality allows users to access these experiences directly from their devices. There’s no need to download apps and it can be as simple as scanning a QR code for people to access the immersive experience.
While standard AR solutions already offer many innovative and prosperous opportunities, WebAR increases those opportunities even further. It’s inevitable that the need for this tech will only increase as the pace of technological, societal and business change accelerates.
But did you know that WebAR is undoubtedly the future of immersive learning and development? Whether you’re looking to update onboarding programs or develop technical skills, AR is a solution that captivates all generations of workers.
Here are 3 reasons why you should consider WebAR for your business:
1. It makes training materials more immersive.
WebAR has immense potential to improve training.
In a study by Neuro-Insight, participants who were exposed to AR experiences displayed a 70% higher memory response than the control group that performed non-AR tasks.
WebAR allows for unlimited possibilities for development and learning process. This technology provides both psychological and physical, authentic virtual experiences that can then be implemented in real life. This can range from training surgeons to construction workers.
A great example of this is the Digital Porsche Brand Academy. This was the first-to-market training tool that used AR to provide Porsche employees with an immersive experience learning about the company and quizzed them on their knowledge.
Want to try out the AR experience for yourself? Scan the QR code on your device!
2. It doesn’t necessarily require a huge budget.
Developing a dedicated mobile app can take months of work so cost and time-wise, WebAR is a good choice.
It can be as simple as adding a QR code to your online and offline media to provide an instant experience for users without the need to download apps that use up their storage.
3. Creates a streamlined learning experience.
There are two areas of AR that are beneficial for training and learning:
AR Scenario Training
Users can interact with objects and interact with actors simultaneously with branched learning.
AR Image Targeting
Using 2D videos or images, text, and pictures or 3D objects on it. AR Image Targeting can aid employees on the job, make onboarding training more immersive, or improve eLearning materials.
Augmented reality technologies offer a dynamic alternative to traditional training. This immersive technology can provide risk-free, environments and, scenarios that allow employees to sharpen skills needed for the job.