Virtual Product Launch Campus
Vacuum Engineering Services (VES) build and supply helium leak testing machinery for a range of industries worldwide, including automotive, HVAC, refrigeration and pharmaceutical.
As part of a broader programme of activity, we were tasked by the company to demonstrate how a Virtual 3D environment could help them launch their brand new product into a global market.
VES has an outstanding reputation within the automotive sector and boasts a client base of major vehicle manufacturers who are all at the forefront of innovation. In addition to meeting the expectations of the global automotive industry, the company also wanted to investigate the feasibility of utilising metaverse technology not just to promote products but to also use it as an internal training tool for the company.
To date, The Immersive Learning Studio has pioneered virtual spaces to bring together remote teams. We extended our capabilities to create a multi-user virtual product launch space that contained numerous information points in various forms of media. A 3D modelled replica of the newly launched VES machine was at the centre of the virtual product launch space.
When a user visits the Virtual product launch 3D environment, they are then taken on a journey of discovery, arriving at the focal point; to be introduced to the 3D modelled machine. The 3D virtual space was designed to accommodate up to 15 virtual attendees, all of whom could choose to be part of the same conversation, or they could self direct themselves through the space and educate themselves at their own pace.
The 3D Virtual product launch was created as an educational space. Meaning our client could administer the launch event the same way as other virtual events, utilising messaging, audio chat, screen sharing and other collaborative tools.